Download jumia online shopping by africa ecommerce svcs

Author: m | 2025-04-24

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Download Jumia Online Shopping and enjoy it on your iPhone, iPad and iPod touch. ‎Avoid crowds, stay safe and shop from the comfort of your home. With Jumia, you open your doors to savings and convenience! Shop safely and conveniently online with Jumia, the largest online retailer in Africa. AFRICA ECOMMERCE SERVICES Size 50.6 MB

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Tanzania Ecommerce And Jumia - Ecommerce Forum Africa

Avoid crowds, stay safe and shop from the comfort of your home. With Jumia, you open your doors to savings and convenience!Shop safely and conveniently online with Jumia, the largest online retailer in Africa.So what exactly do you get with the Jumia app? - Daily exclusive app only Flash sales on top products- Special Treasure hunts with guaranteed prizes- Faster access to deals- Exclusive app-only discounts- Fast and Free shipping in select cities across Africa!- Exclusive app only vouchersWith the Jumia App, shop safe and convenient online!Download the Jumia Online Shopping App today for the best shopping experience in Africa. Great discounts, hassle free payment options, easy returns and 100% genuine items guaranteed!From fashion to electronics, find anything you need on Africa’s largest online shopping store. Enjoy a large selection of international and local brands to choose from and shop 100% genuine products only at Jumia! Payment made easy with secure payment options such as cash on delivery, mobile money or pay using your credit card with our secure payment system Jumia Pay.So you ask, what can I shop at Jumia? We sell millions of products, download the app and search what you are looking for. Some top items include:- Mobile Phones & Tablets- Laptops, Notebooks, Desktops and accessories- Appliances, TVs, Games, Consoles, Home Theatres - Sporting Goods, Lifestyle products- Fashion for all - Men, Woman, Kids & Babies- Baby Necessities - Diapers, Skincare, Toys and all- Health & Beauty Products - Make up, perfumes, Hair care, Oral care & more- Home & Living - Furniture, Decor, Bedding, Kitchen Essentials- Grocery Items & Supplies - Yes you read that rightWith the Jumia Shopping App, you get:- Customized shopping experience with a personalized feed- Buyer protection - Cross-platform shopping, whether on a smartphone, a tablet or even on a desktop, Jumia app will keep all the products on your cart as long as you are logged in to your account.- Order management from our call center, our call center will call you to inform about the status of your order- International shopping experience from brands like Apple, Canon, HP, Pampers, Moulinex, L’Oreal, Samsung, Tefal and many more!Operating in more than 11 markets in Africa, the Jumia Online Shopping Application is available in Arabic, English and French. Our in-house customer service strives hard to provide you with impeccable service to all your questions in English, French, Arabic or the respective regional languages of the countries.We always look forward to provide the best customer experience, share your feedback with us to help us achieve that goal.Contact us :Algeria ==> d'Ivoire ==> ==> ==> ==> ==> ==> ==> ==> ==> Africa ⇒ DISCLAIMER **We have been informed that our app is fraudulently advertised by Economy.Unsurprisingly, most major African ecommerce players – such as Jumia, Kilimall and Konga – have invested heavily in developing these capabilities themselves. They are now well positioned to start licensing these capabilities to third parties as well.There remain opportunities to develop five broad categories of capabilities needed to support Africa’s platform economy:1. Transaction-management capabilities, which facilitate payment collections.2. Logistics and order-fulfilment capabilities.3. Front-office capabilities, which assist merchants with their marketing and promotion efforts, and allow them to communicate with customers.4. Co-innovation capabilities – those that enable merchants to create new products in conjunction with platforms.5. Business-management capabilities for merchants.Payment capabilitiesOn consumer ecommerce platforms, payment facilitators such as PayPal and Stripe fulfil a crucial role.Some retailers and ecommerce players in Africa have built their own payment capabilities. In fact, proprietary payment capabilities are often a necessity. Most of Africa’s major ecommerce platforms still rely heavily on cash-on-delivery models, which involve additional costs and raise the likelihood of product returns. As a result, this model is less profitable. Jumia’s initial public offering (IPO) filing highlights many of these issues, alongside the company’s efforts to move transactions away from cash and towards its proprietary payment system.To encourage the shift, Jumia and Konga offer cash back when customers use their payment systems, JumiaPay and KongaPay respectively.Both payment services allow customers with registered phone numbers and linked bank accounts to securely make payments from their bank accounts, without requiring online banking access. A code sent to the customer’s phone acts as the equivalent of a one-click payment.Foreign services, including WeChat Pay and Alipay, are used as payment options in East Africa, particularly in Kenya, Uganda, Tanzania and Rwanda, in partnership with regional financial services company Equity Bank.Considering the importance of payment capabilities in the platform economy, ownership of these services allows platform companies to move into new segments of the market, as shown by WeChat’s evolution from a communications platform. In Southeast Asia, Grab started as a ride-hailing app but has moved into media, ecommerce and financial services thanks to the success of its payments arm.Logistics as a serviceLogistics remains one of the biggest hurdles to the rise of ecommerce in Africa. Jumia, Konga and Kilimall have built proprietary logistics services and also offer these to third parties. Traditional logistics groups such as DHL are also improving their ability to service ecommerce players. Telecommunications companies such as Safaricom, as well as national postal service operators, are playing an important role in this space too, leveraging their massive agent networks.Last-mile delivery in particular remains a significant challenge in Africa. The lack of structured national address systems, combined with poor road infrastructure, increases the complexity of deliveries.Jumia Logistics has responded by using machine learning to map out addresses using coordinates logged on deliveries, and routes used. As more deliveries are made, the mapping coverage improves, and delivery routes are optimised.Moreover, unconventional modes of transport are being used for last-mile delivery. Jumia Logistics, for example, uses motorcycles, in addition to other vehicles.Other innovative last-mile delivery models could transform

Africa: Online Shopping to Reach $75bn in Africa - Jumia

This article is an excerpt from Standard Bank’s Can Africa take the platform economy forward? report.***The burgeoning platform economy, which refers to value-creating interactions facilitated by digital intermediaries, represents an untapped opportunity for many traditional businesses to generate new revenue streams and deepen their client relationships. In this article, Sangeet Paul Choudary and Standard Bank’s Jonathan Lamb and Kent Marais analyse the opportunities and challenges of the platform economy for Africa’s retail sector.The retail sector has been shaped by the internet and the platform economy since the 1990s.The internet affords near-zero marginal costs of distribution, making ecommerce more cost effective than traditional commerce. In the US, the bookstore Borders was disrupted by Amazon’s online bookstore, and eventually by the Kindle publishing platform. Retailers around the world, including Sears and Macy’s, have been shutting physical stores as platforms including Amazon grow larger on the back of network effects.Platforms in the retail industry have the advantage of strong consumer data flows, which help them to create greater value through personalisation and targeting.They are also able to use consumer data to advise ecosystem partners further up the value chain. China’s Tmall collaborates with global brands to co-create new China-specific offerings based on consumer data on its platform. Even traditional retailers such as Zara are using data to respond to ‘fast fashion’ trends.Since the early 2010s, traditional retailers have invested in digital infrastructure to effectively engage users across multiple channels. In doing so, they have developed a single view of the customer. The adoption of this consumer-centred business model is a good starting point for a transition to the platform economy.In the years ahead, we expect many traditional retailers in Africa to go this route, as US-based firms such as Walmart have done.Retail organisations that are moving in this direction are either creating platforms themselves or developing capabilities and digital infrastructure for other platform businesses.Platform business modelsThere are several key platform positions that will create competitive advantages in Africa’s platform economy.Ecommerce marketplaces and lifestyle super-appsThe most powerful platforms in retail are the horizontal marketplaces that span multiple categories. Leading global ecommerce marketplaces that deliver to and/ or source from Africa include eBay and Alibaba. The leading local platforms include Jumia, Konga and Kilimall.Jumia is Africa’s best-known ecommerce platform, with operations across multiple countries. The group provides a marketplace with more than 80,000 sellers and has a logistics arm with a network of leased warehouses and drop-off stations. It also provides payments capabilities in the form of JumiaPay and has an affiliate programme that allows bloggers and other individuals to promote products on its marketplace for a commission.Konga is a Nigeria-based ecommerce platform owned by Zinox Group, and Kilimall operates across Kenya, Uganda and Nigeria. Konga’s marketplace allows traditional offline retailers to sell their products via digital channels. Sellers deliver their products to a Konga drop-off centre, and Konga then manages the logistics. Like Jumia, Konga offers affiliate marketing and comparison-shopping capabilities.Online classifiedsClassifieds businesses connect buyers and sellers and build scale through network effects. While. Download Jumia Online Shopping and enjoy it on your iPhone, iPad and iPod touch. ‎Avoid crowds, stay safe and shop from the comfort of your home. With Jumia, you open your doors to savings and convenience! Shop safely and conveniently online with Jumia, the largest online retailer in Africa. AFRICA ECOMMERCE SERVICES Size 50.6 MB Published by: AFRICA ECOMMERCE SERVICES Universal App - Designed for iPhone and iPad Price: FREE! Current Version: 14.8.0; Released: Octo; Share This: With the Jumia App, shop safe and convenient online! Download the Jumia Online Shopping App today for the best shopping experience in Africa. Great discounts, hassle free

Jumia : Africa’s Leading Ecommerce Platform

Cash collection also brings with it the risk of fraud. In response to these challenges, Konga has moved to a prepay-only model.In some countries, Jumia’s delivery fleet is larger than that of major logistics firms such as UPS, FedEx and DHL. But with high logistics and delivery infrastructure costs, Africa’s ecommerce platforms also demonstrate high burn rates. Jumia incurred nearly $1 billion in total losses by the end of 2018 due to its ongoing investments in building the required infrastructure.These challenges notwithstanding, ecommerce platforms are poised for strong growth across Africa. Better access to credit, thanks largely to fintech platforms, will enable new merchants to set up shop more easily. The payment mix is also shifting towards mobile money-based solutions, and interoperability between mobile-money players will accelerate this shift. Developments in the financial services and telecommunications industries will spur the growth of platforms in the retail industry.Measures being taken to curb the spread of COVID-19 could accelerate the adoption of ecommerce in Africa. Telecommunications groups are encouraging the use of mobile money, and the avoidance of physical cash, by scrapping transfer fees, for instance. They are also providing faster internet speeds to customers as more people work from home. In general, social-distancing measures are raising internet usage and more people are turning to online deliveries for the first time. They lack many of the advantages of ecommerce marketplaces – particularly control over transactions – they are an important component of Africa’s platform economy. As with other operating models, payments and logistics continue to be a challenge.Africa’s online classifieds space has become more concentrated over time. The three largest players in this segment – Norway-based Schibsted, South Africa-based Naspers, and Ukraine-based Genesis – have bolstered their positions through acquisitions.Naspers’ OLX acquired Schibsted’s Tradestable, and in April 2019, Genesis’ Jiji acquired OLX’s operations in some African markets. The largest classifieds player on the continent, Jiji, dwarfs the classifieds offerings of leading marketplaces such as Jumia. It had 8 million monthly active users following the OLX deal. This makes Jiji one of the most important players in Africa’s platform economy, although the business still has much scope to improve its capabilities in identity management, payments integration and logistics if it is to capture a greater portion of the flow of goods, services and money through its ecosystem.Global marketplaces connecting Africa to the worldAlongside the many successful intra-African ecommerce marketplaces, there are also those where either the buyer or the seller is based outside of the continent.MallforAfrica, for example, enables the creation of platforms that connect African consumers to US- and UK-based retailers. The company’s DHL Africa eShop venture combines DHL’s logistics capabilities with MallforAfrica’s retailer relationships and ecommerce engine. MallforAfrica also allows African consumers to buy products from global sellers on eBay.MallforAfrica also operates marketplaces that connect African retailers with global buyers. In 2018, DHL and MallforAfrica launched MarketplaceAFRICA.com, a platform that connects a curated portfolio of African artisans with global buyers residing in countries where DHL operates. Further, MallforAfrica connects artisans with buyers on eBay, providing them with a link to the global market. DHL is the logistics partner for these transactions.Offline-to-online commerce platformsOffline-to-online platforms allow users to discover products offline and buy them online. This enables a seamless customer journey, where the buyer simply scans a QR code on their smartphone or receives a one-time password to place an order. The model has been highly successful in China. In Africa, WeChat has been among the first platforms to bring this model to market.South Africa’s JD Group, a leading traditional retailer with brands including Incredible Connection and Russells, runs a virtual store in partnership with WeChat.In a campaign run in 2016, WeChat allowed readers of Stuff Magazine to buy goods directly from the publication’s pages, with the orders fulfilled by JD’s stores.Offline-to-online commerce is a compelling opportunity for traditional retailers in Africa to benefit from the growing levels of consumer engagement on digital platforms.Capability providersDigital retail platforms require a host of capabilities in order to be successful. In the US, ecommerce giants such as Amazon and eBay have relied on existing capabilities and infrastructural layers, including credit card networks, standardised mapping and addressing systems, and logistics services including the US Postal Service. But as discussed, many of these capabilities are not yet mature enough in Africa to support the continent’s platform

Jumia was destined to dominate ecommerce in Africa. Then

Unauthorized use. 3. Wide Range of Use Cases The Virtual Card by MoMo can be used for: Paying School Fees: Enroll in local and international online courses. Boosting Business Ads: Pay for advertising on Facebook, Instagram, and X (formerly Twitter). Streaming Subscriptions: Pay for Spotify, Netflix, Apple Music, and other entertainment services. E-commerce Shopping: Shop on global platforms like Amazon, Alibaba, and eBay. Travel Bookings: Pay for flights, hotels, and car rentals on platforms such as Expedia and Booking.com. Local Online Shopping: Purchase goods and services from platforms like Jumia and Market by MoMo. 4. Easy Application Process Customers can apply for the Virtual Card by dialing *165*70#. Once issued, the card is automatically linked to the customer’s MoMo wallet. This allows anyone with a mobile phone to participate in the global digital economy. 5. Enhanced Security With no physical card to lose or be stolen, and each transaction requiring specific approval, the Virtual Card reduces the risk of unauthorized access. Mastercard’s established security infrastructure provides additional layers of protection. Addressing Financial Inclusion MTN MoMo says the Virtual Card by MoMo aligns with MTN Group’s Ambition 2025 strategy, which focuses on financial inclusion and economic empowerment across Africa. By offering a straightforward way to pay for online goods and services, even for unbanked customers, MTN MoMo is helping bridge the digital divide. This product launch also supports Uganda’s broader goals of expanding access to digital financial services, especially for rural and underserved populations. Insights from Key Partners MTN MoMo Uganda Jemima Kariuki Njuguna, Chief Product Officer at MTN MoMo, said the Virtual Card represents a “major milestone” for the company’s efforts to deepen financial inclusion. By providing a convenient and secure online payment tool, MTN MoMo aims to enable customers to participate more actively in the digital economy. Mastercard Muhammad

Jumia On Africa’s Great eCommerce Shift

Be licensed to financial services and healthcare platforms, if the agents are specifically trained for those sectors.Omnichannel capabilities: In the platform economy, brands and merchants need to have a single view of the customer across all their marketing channels. This is a prerequisite to creating a seamless customer journey across multiple touchpoints and is of particular importance to the retail industry. Companies such as OneView Commerce provide this service and let retailers engage customers across multiple channels.Loyalty as a service: Customer loyalty is an important success factor for platform companies. Safaricom’s Bonga loyalty programme lets customers earn points for service usage. The telecommunications group is now extending the programme to ecommerce platforms. For instance, it lets users earn points for purchases made on Kilimall.Communications as a service: Local markets have thrived in Africa without the internet, relying on face-to-face communication and negotiation. Communication will be an important capability for online marketplaces as well. Konga, for example, has a proprietary messaging tool integrated onto its platform. The K-Talk tool enables real-time communication between buyers and sellers. In the African context, such a communication capability could even be licensed to non-competitor platforms. These tools also benefit from machine learning – the platform can correlate communication patterns with fraudulent transactions to better predict instances of fraud over time. This is a valuable capability considering the time it takes for new entrants to develop similar tools.Co-innovation capabilitiesBrands are increasingly partnering with platforms to co-innovate and develop new offerings. With the wealth of consumer data that platforms have, they are well positioned to do this.This partnership model has been highly successful in China, where Alibaba’s Tmall Innovation Center is a key player. International brands such as Pepsi, Johnson & Johnson, Snickers, and L’Oréal have partnered with Tmall to co-develop products, which are initially launched and tested exclusively on the platform. Alibaba also gains co-ownership of these new brands.Given Africa’s unique consumption patterns, large platforms such as Jumia and Konga may be well positioned to partner with international brands. Considering its presence in Africa, Alibaba itself may bring the Tmall Innovation Center model to the continent at some point.Business-management capabilities for merchants Shop in a box: A ‘shop in a box’ refers to the provision of the underlying infrastructure and tools required to run an end-to-end online store. These platforms essentially provide the tools and services a merchant needs to set up an online shop. Shopify is the leading player, employing this business model globally. Several merchants in Africa have also set up shops on Shopify.Shopify provides access to an ecosystem of third-party services that the merchants can use. In Nigeria, payment service provider Paystack lets merchants in the country set up outlets on Shopify and accept payments through Paystack itself.Kenya’s Sky.Garden is a similar shop-in-a-box solution that additionally provides distribution capabilities by creating its own marketplace destination. Once they have set up shop, a merchant can also sell through third-party platforms including WhatsApp, Facebook and Instagram by posting a link to their online store.Marketplace in. Download Jumia Online Shopping and enjoy it on your iPhone, iPad and iPod touch. ‎Avoid crowds, stay safe and shop from the comfort of your home. With Jumia, you open your doors to savings and convenience! Shop safely and conveniently online with Jumia, the largest online retailer in Africa. AFRICA ECOMMERCE SERVICES Size 50.6 MB

Jumia - Ecommerce in Africa - Digital Innovation and Transformation

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User6906

Avoid crowds, stay safe and shop from the comfort of your home. With Jumia, you open your doors to savings and convenience!Shop safely and conveniently online with Jumia, the largest online retailer in Africa.So what exactly do you get with the Jumia app? - Daily exclusive app only Flash sales on top products- Special Treasure hunts with guaranteed prizes- Faster access to deals- Exclusive app-only discounts- Fast and Free shipping in select cities across Africa!- Exclusive app only vouchersWith the Jumia App, shop safe and convenient online!Download the Jumia Online Shopping App today for the best shopping experience in Africa. Great discounts, hassle free payment options, easy returns and 100% genuine items guaranteed!From fashion to electronics, find anything you need on Africa’s largest online shopping store. Enjoy a large selection of international and local brands to choose from and shop 100% genuine products only at Jumia! Payment made easy with secure payment options such as cash on delivery, mobile money or pay using your credit card with our secure payment system Jumia Pay.So you ask, what can I shop at Jumia? We sell millions of products, download the app and search what you are looking for. Some top items include:- Mobile Phones & Tablets- Laptops, Notebooks, Desktops and accessories- Appliances, TVs, Games, Consoles, Home Theatres - Sporting Goods, Lifestyle products- Fashion for all - Men, Woman, Kids & Babies- Baby Necessities - Diapers, Skincare, Toys and all- Health & Beauty Products - Make up, perfumes, Hair care, Oral care & more- Home & Living - Furniture, Decor, Bedding, Kitchen Essentials- Grocery Items & Supplies - Yes you read that rightWith the Jumia Shopping App, you get:- Customized shopping experience with a personalized feed- Buyer protection - Cross-platform shopping, whether on a smartphone, a tablet or even on a desktop, Jumia app will keep all the products on your cart as long as you are logged in to your account.- Order management from our call center, our call center will call you to inform about the status of your order- International shopping experience from brands like Apple, Canon, HP, Pampers, Moulinex, L’Oreal, Samsung, Tefal and many more!Operating in more than 11 markets in Africa, the Jumia Online Shopping Application is available in Arabic, English and French. Our in-house customer service strives hard to provide you with impeccable service to all your questions in English, French, Arabic or the respective regional languages of the countries.We always look forward to provide the best customer experience, share your feedback with us to help us achieve that goal.Contact us :Algeria ==> d'Ivoire ==> ==> ==> ==> ==> ==> ==> ==> ==> Africa ⇒ DISCLAIMER **We have been informed that our app is fraudulently advertised by

2025-04-01
User5928

Economy.Unsurprisingly, most major African ecommerce players – such as Jumia, Kilimall and Konga – have invested heavily in developing these capabilities themselves. They are now well positioned to start licensing these capabilities to third parties as well.There remain opportunities to develop five broad categories of capabilities needed to support Africa’s platform economy:1. Transaction-management capabilities, which facilitate payment collections.2. Logistics and order-fulfilment capabilities.3. Front-office capabilities, which assist merchants with their marketing and promotion efforts, and allow them to communicate with customers.4. Co-innovation capabilities – those that enable merchants to create new products in conjunction with platforms.5. Business-management capabilities for merchants.Payment capabilitiesOn consumer ecommerce platforms, payment facilitators such as PayPal and Stripe fulfil a crucial role.Some retailers and ecommerce players in Africa have built their own payment capabilities. In fact, proprietary payment capabilities are often a necessity. Most of Africa’s major ecommerce platforms still rely heavily on cash-on-delivery models, which involve additional costs and raise the likelihood of product returns. As a result, this model is less profitable. Jumia’s initial public offering (IPO) filing highlights many of these issues, alongside the company’s efforts to move transactions away from cash and towards its proprietary payment system.To encourage the shift, Jumia and Konga offer cash back when customers use their payment systems, JumiaPay and KongaPay respectively.Both payment services allow customers with registered phone numbers and linked bank accounts to securely make payments from their bank accounts, without requiring online banking access. A code sent to the customer’s phone acts as the equivalent of a one-click payment.Foreign services, including WeChat Pay and Alipay, are used as payment options in East Africa, particularly in Kenya, Uganda, Tanzania and Rwanda, in partnership with regional financial services company Equity Bank.Considering the importance of payment capabilities in the platform economy, ownership of these services allows platform companies to move into new segments of the market, as shown by WeChat’s evolution from a communications platform. In Southeast Asia, Grab started as a ride-hailing app but has moved into media, ecommerce and financial services thanks to the success of its payments arm.Logistics as a serviceLogistics remains one of the biggest hurdles to the rise of ecommerce in Africa. Jumia, Konga and Kilimall have built proprietary logistics services and also offer these to third parties. Traditional logistics groups such as DHL are also improving their ability to service ecommerce players. Telecommunications companies such as Safaricom, as well as national postal service operators, are playing an important role in this space too, leveraging their massive agent networks.Last-mile delivery in particular remains a significant challenge in Africa. The lack of structured national address systems, combined with poor road infrastructure, increases the complexity of deliveries.Jumia Logistics has responded by using machine learning to map out addresses using coordinates logged on deliveries, and routes used. As more deliveries are made, the mapping coverage improves, and delivery routes are optimised.Moreover, unconventional modes of transport are being used for last-mile delivery. Jumia Logistics, for example, uses motorcycles, in addition to other vehicles.Other innovative last-mile delivery models could transform

2025-04-09
User7903

This article is an excerpt from Standard Bank’s Can Africa take the platform economy forward? report.***The burgeoning platform economy, which refers to value-creating interactions facilitated by digital intermediaries, represents an untapped opportunity for many traditional businesses to generate new revenue streams and deepen their client relationships. In this article, Sangeet Paul Choudary and Standard Bank’s Jonathan Lamb and Kent Marais analyse the opportunities and challenges of the platform economy for Africa’s retail sector.The retail sector has been shaped by the internet and the platform economy since the 1990s.The internet affords near-zero marginal costs of distribution, making ecommerce more cost effective than traditional commerce. In the US, the bookstore Borders was disrupted by Amazon’s online bookstore, and eventually by the Kindle publishing platform. Retailers around the world, including Sears and Macy’s, have been shutting physical stores as platforms including Amazon grow larger on the back of network effects.Platforms in the retail industry have the advantage of strong consumer data flows, which help them to create greater value through personalisation and targeting.They are also able to use consumer data to advise ecosystem partners further up the value chain. China’s Tmall collaborates with global brands to co-create new China-specific offerings based on consumer data on its platform. Even traditional retailers such as Zara are using data to respond to ‘fast fashion’ trends.Since the early 2010s, traditional retailers have invested in digital infrastructure to effectively engage users across multiple channels. In doing so, they have developed a single view of the customer. The adoption of this consumer-centred business model is a good starting point for a transition to the platform economy.In the years ahead, we expect many traditional retailers in Africa to go this route, as US-based firms such as Walmart have done.Retail organisations that are moving in this direction are either creating platforms themselves or developing capabilities and digital infrastructure for other platform businesses.Platform business modelsThere are several key platform positions that will create competitive advantages in Africa’s platform economy.Ecommerce marketplaces and lifestyle super-appsThe most powerful platforms in retail are the horizontal marketplaces that span multiple categories. Leading global ecommerce marketplaces that deliver to and/ or source from Africa include eBay and Alibaba. The leading local platforms include Jumia, Konga and Kilimall.Jumia is Africa’s best-known ecommerce platform, with operations across multiple countries. The group provides a marketplace with more than 80,000 sellers and has a logistics arm with a network of leased warehouses and drop-off stations. It also provides payments capabilities in the form of JumiaPay and has an affiliate programme that allows bloggers and other individuals to promote products on its marketplace for a commission.Konga is a Nigeria-based ecommerce platform owned by Zinox Group, and Kilimall operates across Kenya, Uganda and Nigeria. Konga’s marketplace allows traditional offline retailers to sell their products via digital channels. Sellers deliver their products to a Konga drop-off centre, and Konga then manages the logistics. Like Jumia, Konga offers affiliate marketing and comparison-shopping capabilities.Online classifiedsClassifieds businesses connect buyers and sellers and build scale through network effects. While

2025-03-26
User9370

Cash collection also brings with it the risk of fraud. In response to these challenges, Konga has moved to a prepay-only model.In some countries, Jumia’s delivery fleet is larger than that of major logistics firms such as UPS, FedEx and DHL. But with high logistics and delivery infrastructure costs, Africa’s ecommerce platforms also demonstrate high burn rates. Jumia incurred nearly $1 billion in total losses by the end of 2018 due to its ongoing investments in building the required infrastructure.These challenges notwithstanding, ecommerce platforms are poised for strong growth across Africa. Better access to credit, thanks largely to fintech platforms, will enable new merchants to set up shop more easily. The payment mix is also shifting towards mobile money-based solutions, and interoperability between mobile-money players will accelerate this shift. Developments in the financial services and telecommunications industries will spur the growth of platforms in the retail industry.Measures being taken to curb the spread of COVID-19 could accelerate the adoption of ecommerce in Africa. Telecommunications groups are encouraging the use of mobile money, and the avoidance of physical cash, by scrapping transfer fees, for instance. They are also providing faster internet speeds to customers as more people work from home. In general, social-distancing measures are raising internet usage and more people are turning to online deliveries for the first time.

2025-04-20

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