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If you find yourself driving down the Las Vegas strip, passing the towering neon-ornamented casinos, you’re likely to notice the Sphere. The brand-new state-of-the art structure, which officially opened last month and cost an estimated $2.3 billion to construct, is so groundbreaking that some would rightly call it out of this world. The one of a kind living, breathing billboard boasts 16k resolution LED panels that wrap around it’s orb-like exoskeleton, flashing visuals of an eyeball, planet earth, an actively winking smiley emoji, and even ads for the upcoming Trolls movie sequel, rivaling the bright lights of the resorts that surround it. If the constantly shifting graphics displayed on the venue are enough to cause traffic blocks from wonderstruck onlookers, the technology, design, and enormous screens inside Sphere transform the typical live-music experience into a multidimensional, immersive trip. Here’s everything you need to know about this first of its kind and best in class entertainment venue.The exterior of Sphere with an image of an eyeball on it.Courtesy of Sphere EntertainmentWhere is Sphere located?Sphere is located right off of the Las Vegas strip in Paradise, Nevada. It’s next to the Venetian resort, with a pedestrian walkway connecting the resort to the venue.At 366 feet tall and 516 feet wide, it’s the largest spherical structure in the world.Photo: © Weldon Brewster Photography / Courtesy of Sphere EntertainmentWho owns Sphere?Sphere Entertainment Co. owns Sphere. The venue was originally called the MSG Sphere when it was announced by the Madison Square Garden Company back in 2018. However, the venue’s owner, Madison Square Garden Entertainment, split into two separate companies in April 2023, with Sphere Entertainment Company taking ownership of the new venue.The audience is fully immersed in the imagery projected on the curved LED screen inside the venue.Photo: Kevin Mazur/Getty ImagesWhat makes Sphere’s design so unique?The overarching objective was to create immersive experiences that engage the senses and transport fans and attendees to a new world. The spherical structure facilitates this. Without any columns inside, everyone in the audience enjoys “an uninterrupted vantage point,” explains Paul Westbury, EVP of development and construction of Sphere Entertainment Co., who worked to execute the vision of Jim Dolan, executive chairman and CEO of Sphere.The interior of SpherePhoto: Rich FuryWhat does it look like inside?The inside of the performance area is alight with a curving 270-degree screen that regales showgoers in its more than 18,000 seats with quick shifting digital trompe-l’oeils, and every aspect of the venue, from the VIP areas to entry bridges, is intentionally designed with performance and future experiences in mind. Global architecture firm Populous was behind the overall design of Sphere, and ICRAVE, led by founder and CEO Lionel Ohayon, was commissioned by MSG to design its interiors and lighting with the goal of creating a one of a kind visitor experience.“This project proposed that entertainment was going to change forever,” Ohayon tells AD. “We looked at everything as a performance space, for the whole thing to be an activation, and we started imagining

Doherty/Getty ImagesThe fulldome community was full of excitement about the opening of Las Vegas’ Sphere, and its potential to make people aware of fulldome through its huge marketing campaigns. The outside of Sphere, with its dome-shaped LED screen measuring 112m high and 157m wide, has provided an ever-changing light show to passers-by, whether they’re on foot or in a plane. We’ve seen the Sphere’s exterior as a giant emoji watching people fly in and out of Vegas, as a huge basketball, a pumpkin, a monstrous eyeball, a cat playing with lasers, the list goes on.But it was for this reason that Sadiq Khan just shot down the idea that London will have its own Sphere. Light pollution might be a non-issue in Vegas, but it doesn’t work so well in residential cities. Without the glowing exterior, Sphere can’t charge advertisers, and the Vegas model may not work. This hasn’t deterred the Mayor of Tees Valley from reaching out to Sphere operators the Madison Square Garden Entertainment Company (MSG) to start the massive ball rolling on a Sphere in Teesside.Regardless of whether we see a Sphere venue open in the UK, we can expect fulldome in general to grow as more people realise its potential for all kinds of performance. Planetariums, temporary domes and new fulldome venues are all still available, and there’s a global network of fulldome obsessives ready to ride the wave Sphere has set in motion.*[Editor’s note: Alongside being a contributor to MusicTech, Kate Wellham is also the immersive coordinator at Live Cinema UK]

Open the MSG Sphere at The Venetian in Las Vegas with a multinight residency when the $1.8 billion facility opens in November 2023, finally bringing to life the high-tech venue built by Madison Square Garden Entertainment chairman James Dolan. The multisensory experience of sound and light can hold 20,000 standing spectators or 17,500 seated guests. It will include 23 VIP suites, 160,000 square feet of immersive video viewing space, state-of-the-art spatial audio and an exosphere that changes the building’s exterior look with fully programmable LED technology.MSG Sphere London (London)Concert capacity: 17,500If London Mayor Sadiq Khan approves the project later this year, construction could soon begin on the European counterpart to James Dolan’s Las Vegas Sphere, creating two bedrocks of the model that the Madison Square Garden Entertainment chairman hopes will eventually upend how venues shape touring. Recently given the green light by the London City Council following an extended, controversial approval process, the MSG Sphere’s iconic exterior will serve as a digital showcase for the venue, artists and partners. Inside, an adaptive acoustics system will deliver crystal-clear audio to guests, while a haptic sensory system allows the audience to physically feel the experience.Mullett Arena (Tempe, Ariz.)Concert capacity: 5,000Arizona State University and Sun Devil Athletics received the required approvals for this multipurpose arena earlier this year that will host community events, concerts and educational opportunities and serve as the future home for Sun Devil men’s ice hockey, wrestling and women’s gymnastics. SCI Architects designed the arena, and Mortenson Construction will serve as the design builder. The arena includes 20 luxury suites, two group suites and a large club lounge that runs along center ice and can host up to 500 fans. Construction began in January 2021 and is expected to be completed by the end of the year.Music Farm (Charleston, S.C.)Concert

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